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Wallpaper can be used as decorative landscaping materials are applicable in many places.
Household paper: living room, bedroom, dining room, children's room, den, recreation room;
Commercial space: hotels, restaurants, department stores, shopping malls, exhibition halls, etc;
Administrative space: offices, government agencies, schools, hospitals and so on;
Entertainment space: restaurants, dance halls, bars, KTV, night clubs, teahouses, cafes and so on.
Due to the special nature of the wallpaper, the color and style of decoration choose to become whole family tone, wallpaper and home decoration diversification in full compliance with the principle of "Light fitting, re-decoration", the majority of consumers, people home improvement requirements are becoming increasingly fashion personality, wallpaper respected by many young people, but due to lack of relevant laws and regulations and industry self-regulation, the existence of the phenomenon of mixed wallpaper industry. Wallpaper diversity and unity of the people no longer pursuing the wall, cast direction and development prospects wallpaper. How to face up to the wallpaper industry development and grasp the right direction is a wallpaper every vendor should know.
Status: wallpaper industry development of the situation is grim, multi-mode single-channel marketing
Industry occupies the first group of wallpaper brands have realized the potential of the industry, to come together to develop the market, through the introduction of international decor to influence domestic consumption atmosphere, wallpaper establish an important position in the home improvement market, and to the traditional paint and wall finish initiate strategic offensive, trying to seize Chinese wall decoration material importance.
Pros: Good wallpaper brand, operating high threshold
Due to the high operating threshold wallpaper, wallpaper brand sales for many businesses profound awareness. Wallpaper industry in China is in the slow development of the product, although have been significantly improved environmental protection, quality and so on, but the lack of service system has become an obstacle to the development of the whole industry. Market management chaos, chaotic product, price chaos, chaotic service, especially the price of chaos is the most significant. Wallpaper in our usage of interior decoration, but 5%, while in Europe, the United States and Japan, South Korea, wallpaper usage more than 50%. Chinese wallpaper market potential is very considerable indeed. Faced with this developing situation, why utilization of wallpaper, but so low? Industry experts pointed out: "Some non-standard situation, leading consumers in the purchase of wall decoration material, wallpaper discarded, and the choice of paint and new wallpaper liquid wallpaper and other materials throughout the industry self-regulation can only make bigger. strong. "
Not strictly regulated standards
Another major issue affecting the current wallpaper into family is the price of the black hole, with a product that a standard 500 yuan a roll, another one is 700, consumers do not know this thing in the end worth. Such price instability, opaque largely affected the consumer a sense of trust in the process of purchase of wallpaper, distrust resulting in the loss of potential customers on the wallpaper market. Only a clear industry price system, and regulate manufacturers, distribution channels, including distributors is the key to solve the price problem. In addition to unified management standards, reshaping the image of the industry, the retail price of a uniform, transparent, unified sales service standards, establish a good reputation of the industry.
Forecast: wallpaper industry market prospects
With the change concerns, trends wallpaper is a qualitative increase in the pursuit of "fashion, environmental protection, high quality" brand advocates. Future wallpaper market inevitably has improved the quality and the pursuit of quality aspects. Consumers wallpaper base has been pursuing in the past few years does not endorse, gradual recognition. For example, like non-woven, pure paper this kind of stuff, a few years ago thought that wallpaper is too expensive, the cost is too high, but from the point of view of two years, consumers have gradually begun to focus on environmental protection, more willing to choose this types of products, but also pay more attention to its durable nature.


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Address: Guangzhou City, Guangdong Province, China

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Phone: 0086 18868944843